CURRICULUM VITAE - Arnon Ratzon


Marital Status: Married +2
Nationality : Israeli & British
Address: Tel –Aviv , Israel
Tel: (+972) 054-4920182
Email:arnon.ratzon@gmail.com

Summary of Professional Qualitie:
-  Proven experience in Senior Commercial Management and Purchasing, Negotiations with
   Suppliers and Buyers, Human Resources in Israel and overseas.
-  Wide experience in developing international and local markets. Specialized in retail chains
   purchasing, marketing and sales of non food and consumer goods.
-  Insightful grasp of commerce, the capability of global vision and to motivate people.
-  The capacity of self-education, work under pressure and excellent inter-personal relationships.

EDUCATION:
2000:         Senior Business Management –, Tel-Aviv University
1995:         Management & Marketing –, Tel-Aviv University
1993:         Business English  -  Ministry of Trade & Industry.
1984-87:    BA – Political Science, Tel-Aviv University


EXPERIENCE :

2004 – Present: Oakfield Hong Kong, China & India – Assistant Director General, International Trade, Purchase, Marketing & Production. The company specializes in marketing, production and export of clothes and consumer products  to USA, Europe and Israel chain stores.

Post Involved:
•    Overall responsibility for Marketing and Sales of company products.
•    Developing markets, marketing channels and business development vis-a-vis companies
     and chain stores in Israel and overseas.
•    Initiating co-operation with various factories and locating productions sources in China, India,
     Sri Lanka and Turkey.
•    Searching and recruiting local contact persons in various countries.
•    Participating in Exhibitions, Show of collection and preparing Presentations for Buyers
     from chain
     stores in Israel and overseas.
•    Negotiations with Buyers in Israel and overseas and finalizing contracts.
•    Managing annual budgets of clients in Israel and overseas.
•    Pricing, and monitoring shipments till final destination.

2003 – 2004:  Assistant Director General of  Buying, Sales and Production - KENVELO, Europe, Prague, Chain of stores in Europe for fashion, shoes and fashion accessories for women, men, and children – 300 branches throughout Europe.

Post Involved:
•    Overall responsibility for Design and Production of chain collection.
•    Development of markets, expanding the chain and defining marketing mix of products
     appropriate for each of the countries.
•    Defining collection and product and monitoring production process till finished product.
•    Negotiations with suppliers in Far East and Europe.
•    Preparing sales reports, making commercial decisions, defining and managing campaigns.
•    Administrative responsibility for agents and country/area managers throughout Europe
     as well as for the network or Buyers.
•    Management of team of designers, graphic artists, technologists and QA.

1994 – 2002:    Commercial Manager and purchase of Consumer Goods for 170 Retail Branches of  Supermarkets Co-Op - Blue Square.

Post Involved:
•    Setting up and developing Textile, Consumer Goods and Leisure Department.
•    Locating production sources, negotiating and closing trade contracts and work
     programs with suppliers in Israel and overseas.
•    Logistics handling including import of products and their pricing, defining marketing
     mix of products in branches.
•    Constructing and preparing sales plans including definition of objectives, advertising,
     and planning seasonal and special campaigns.
•    Responsible for about 170 branches, regular training sessions, motivating employees
     and supervising performance.
•    Managing sales promotion team.

Languages:
Hebrew – Mother tongue;  English – Mother tongue;  Spanish – Good level;  Italian – Good level;  Arabic – Good level.

Computer abilities:
Full command of Office